Kendrick Lamar "king of Hip Hop"

Last night Big Sean released  "Control HOF" featuring rapper Kendrick Lamar.Today everyone is talking about Kendrick's verse and how outspoken he was about it. He positioned himself as the best rapper and king of new York, while he dissed several other rappers claiming that nobody wanted to hear them speak.
It's been controversial all morning and afternoon. although rapper Kendrick has stated that he has mad love for everyone he spoke off.